What a sweet promotion! Google recently did a higher-end promotion by placing its logo on boxes of promotional chocolate. The cool part is that the lid which bears the logo, looks like its edible - white chocolate even! I don’t know if this was a legitimate promotion, but it’s certainly an interesting concept. Not too practical to be kept outside in the summer heat, though. Now, if only they could brand ice cream and have it stay…
Google, well-known for its software development and ingenuity, also has a massive and extensive hardware division that must power these programs. As such, this promotional multi-tool corporate gift was extremely effective because the high-quality of this true Leatherman multitask tool, demonstrating Google’s commitment to quality and to its hardware operations staff as well.
Yahoo! appealed to the sweet tooth with their recent promotion for their Open Development Platform named Searchmonkey. These are actually Mrs. Smith promotional cookies which are completely customizable and can be printed on in full color. This gives new meaning to the old adage, “you’ll get farther with sugar than with…” well, you know the rest.
It’s pretty well-accepted that Google has a lot of fans out there. Think about the traffic they receive on a daily basis!
One Google enthusiast decided to create his rendition of the logo with legos. He even documented the entire process with photos! Definitely a cool way to show your appreciation for a brand. Part of me wonders where it will go… but from what he’s written it seems like he’ll hang it on a wall in his house. Now that’s brand loyalty!
Here’s a shot of the Google booth at SES NY 2008, the stacks you see on the counter there are stacks of giant Google-logo temporary tatoos they were giving out. More photos to come!