Pretty simple, it's a blog about schwag from search engines, SEO firms and other search-related sources.
Wikipedia, the favorite search engine among college kids, has plenty of cool promotional apparel schwag. From t-shirts to hats, mugs and even mousepads, Wiki is putting their jigsaw world logo on just about anything. They also have apparel sections with the Wiki caligraphy logo as well as a miscellaneous section that has promotional bumperstickers.
I recently read a really great case study about an internal promotion done by Ask.com. It seems that Ask was trying to motivate their employees with a great holiday gift, right before their holiday party. Thanks to the Promo Know-How Zone, you can read the case study below.
Unique Promotional Product Complements Internal Promotion and Provides [...]
(Via: Abbottston Elementary School)
Here is an interesting question: Should promoting kid safe search engines be the responsibility of the search engines, the education industry (like elementary schools and teachers), or solely the parents?
Search engines like KidsClick! and Yahooligans filter out sites that are inappropriate for children. I wonder if these types of search engines [...]
Microsoft’s Live Search attended the SMXEast Conference, an exposition for the search marketing industry, giving out these biodegradable promotional pens. An environmentally conscious search engine?—that is good to hear that even the internet industry can make efforts to become earth-friendly.
Maybe I should go research on Live Search on how to be more eco-friendly!
Here’s a clever way use schwag in connection with parades and other festive events. Ask.com created these fun and simple beaded necklaces displaying the ask.com logo to hand out during Mardi Gras festivities last spring. It’s a pity that ask.com stopped using that iconic, knowledgeable butler, Jeeves on their logo. Who wouldn’t want Jeeves hanging [...]
Check out this really cool Ask.com messenger bag. There is also an Ask.com t-shirt to match.
Anyone with an interest in the techie world should know about cuil by now. If you’ve been hiding under a rock, it’s a new search engine developed by esteemed ex-employees of google.In my opinion, the actual engine needs a lot of work, but at least it already has some schwag to its credit!
Well, with Ask deciding to focus on helping housewives find recipes, perhaps 2008 will mark the end of gender-neutral schwag from Ask.
Here’s a classic schwag item from a 2nd tier engine, FindWhat, which is now part of Miva. It’s a fun, inexpensive item that probably got noticed at the trade shows where they used it, but not enough to keep their brand alive.