Silverlight, Microsoft’s rich-media application plugin, saw a similarity between the plugin’s name and those iridescent glass rocks used to fill silk flower vases in restaurants and offices. I guess they thought this was a good thing, because Microsoft apparently gave them out at the SXSW music festival a few years ago to promote Silverlight. I’ve seen a lot of weird swag at festivals, but I guess the part that mystifies me the most about this promotion is the absence of any visible branding from the rock - they literally could have just raided an art supply store and hauled the bounty to the festival to hand the rocks out by the dozen. Where’s the promotional savvy in that?
[via Schwag Addict]
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