For the last three years, social giant MySpace has treated its top advertisers, their spouses and salespeople to a trip to the Sundance Film Festival, the largest independent event of its kind in the United States. While in mountainous Park City, Utah, for the cold, January event, clients stay at condominiums procured by the MySpace team and are greeted upon arrival by MySpace-branded promotional gifts that help keep MySpace in mind during the trip and act as an added goodwill gesture.
While preparing for this year’s upcoming Sundance Festival, the team learned that their chosen condominium would not provide custom bathrobes as other resorts had in the past. As a result, MySpace decided to give away embroidered Eco Micro Chenille robes, made out of cashmere-soft soy and bamboo with a double-layered lapel that provides a comfortable fit. Festival attendees not only enjoyed the feel and style of the robes, they also appreciated that they are anti-microbial and easy to care for. I guess a MySpace can have more perks than just being connected to millions of people!
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