Experimenting with social media campaigns has become common for large corporations and small businesses alike. Social media networks such as Facebook, Twitter, and YouTube have helped businesses leverage the networking capabilities of these sites to increase brand loyalty and awareness while establishing more links to company websites; a critical component of Search Engine Optimization. For example, companies have established Twitter accounts to update their consumers more quickly on product and industry information, while YouTube provides an interactive outlet for showing tutorials and podcasts.
In light of this trend, Skittles has recently altered its website to be more “web 2.0″ oriented and enhance its promotional product offers and campaigns. Now, when users visit skittles.com, they are directed to the Skittles fans page on Facebook. Here, you can find wall posts, videos, discussions and other categories that make Skittles an evolving product, which generates more loyalty from its fans worldwide. The new website design is so successful that it increased traffic to the site by 1332% in one day! Speaking of Skittles, promotional food and custom candy products are always creative ways to increase the visibility of your brand name, but never count out the potential of social media networking.
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