Search Schwag

the scoop on schwag from the world of search…

About Search Schwag

Pretty simple, it's a blog about schwag from search engines, SEO firms and other search-related sources.

Archive for June, 2009

Twitter One-Liners

Tuesday, June 30th, 2009

I recently stumbled upon Twitter’s new “Tweet on Tees” website, which is partnered with Threadless; an art community that creates new graphic design t-shirts every week. The site features custom t-shirts that have funny one-line tweets plastered on the front. As a member of Twitter, you can submit your own tweets to be featured on [...]

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Striving for Green Technology

Thursday, June 25th, 2009

Last year, Microsoft handed out these promotional pocket cards to students participating at its Imagine Cup competition. The competition is sponsored by Microsoft every year and encourages students to compete in an array of computer technology categories such as software design and game development. The card has a small piece of plantable seed paper at [...]

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Green Competition

Wednesday, June 24th, 2009

In late May, Yahoo! jump-started its new “Make It Green” promotion, along with its new website dedicated to the campaign. The search engine powerhouse is encouraging the public to submit ideas for green products to the new website. The winners will have their customized eco-friendly product manufactured while receiving $2,500 and a portion from the [...]

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Google Schwag

Tuesday, June 23rd, 2009

Google does a stellar job of taking care of its employees, co-workers, and users. Even if you do a contract job for Google, it’s likely that you will receive a promotional product or two in appreciation of your work. Whether it’s a custom frisbee, promotional t-shirt, or imprinted notepad, it’s always an honor to be [...]

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Bing Goes Live on Hulu

Thursday, June 11th, 2009

On June 8th, Microsoft ran an all-day live infomercial promoting its new search engine called Bing. The event aired on Hulu, and was hosted by G4’s Olivia Munn and Saturday Night Live’s Jason Sudeikis.  Aside from explaining the benefits of Bing for hours on end, the infomercial also featured an array of guest celebrity appearances and comedy sketches. Just [...]

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Google Label Promotions

Tuesday, June 9th, 2009

Over the past several years, Google has been experimenting with adding a its own promotion label to video ads they have been running. They made this change in order to test out promoting Google products, such as its checkout services at the top of its own search results pages. The label titled “Google Promotion” can [...]

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Promoting your business through social media networks is all about finding widespread preferences and hobbies among consumers. After all, users of MySpace, Facebook, and other networks post their interests for your viewing pleasure, so why not take advantage of this to bolster your marketing campaign? Businesses have the opportunity to enhance their reputation two-fold by [...]

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True Fans of Skittles

Tuesday, June 2nd, 2009

Experimenting with social media campaigns has become common for large corporations and small businesses alike. Social media networks such as Facebook, Twitter, and YouTube have helped businesses leverage the networking capabilities of these sites to increase brand loyalty and awareness while establishing more links to company websites; a critical component of Search Engine Optimization. For [...]

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Yahoo Takes its Campaign on the Road

Monday, June 1st, 2009

If you’re trying to figure out how to make your promotional campaign come alive, just look at some of the strategies Yahoo has been implementing over the past year. As part of its “start wearing purple” promotional campaign, Yahoo released 20 customized Flickr bikes across the world, each equipped with a Nokia camera phone that [...]

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